Dr.T.THIRUNAVUKKARASU

@kitcbe.com

Assistant Professor and Management Studies
KIT-KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY



              

https://researchid.co/drtthirunavukkarasu

EDUCATION

M.B.A., M.PHIL., PH.D

RESEARCH INTERESTS

Finance, Marketing, Entrepreneurship, MSME and HR

2

Scopus Publications

23

Scholar Citations

3

Scholar h-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on Prophet ARIMA-LSTM Model
    VR Turlapati, T Thirunavukkarasu, G Aiswarya, KK Thoti, KR Swaroop, ...
    2024 International Conference on Integrated Intelligence and Communication 2025

  • THE MEDIATING ROLE OF AGE, INCOME AND LOCATION IN SOCIAL MEDIA ONLINE SHOPPING ACCEPATANCE
    T Thirunavukkarasu, K Senthilkumar, S Bharathi S
    International Journal of Cultural Studies and Social Science 22 (1), 159 2025

  • SHAREHOLDER’S VALUE CREATION ON SELECTED INDIAN AUTOMOBILE COMPANIES-HCV & LCV SEGMENT
    S Kowsalya, T Thirunavukkarasu, K Senthilkumar, S Bharathi S
    International Journal of Cultural Studies and Social Science 22 (1), 151 2025

  • The Study on The Role of E-Wallets Feature in Influencing Universities Students' Purchasing Decisions
    KKT T. Thirunavukkarasu, K. Senthilkumar, S Sivagnana Bharathi, K Krishnamorthy
    Journal of Informatics Education and Research 4 (2) 2024

  • Companies' Bottom Lines Are Affected by ESG Factors: A Bibliometric Study
    SS Bharathi, K Senthilkumar, T Thirunavukkarasu, MKSA Kumar, KK Thoti
    European Economic Letters 14 (1), 1949-1959 2024

  • Innovation in Business for Sustainable Development
    T Thirunavukkarasu, SS Bharathi
     2024

  • Data-Driven Strategies on Growth Through AI and Machine Learning
    P Perumal, K Senthilkumar, T Thirunavukkarasu, BR Mishra
    Advancing Intelligent Networks Through Distributed Optimization, 127-142 2024

  • THE IMPACT OF SOCIAL MEDIA ON SOCIAL RELATIONSHIPS AND WELL-BEING: A LONGITUDINAL STUDY
    SMB Mr.Punit Pathak, Dr.Biswo Ranjan Mishra, Dr.T.Thirunavukkarasu, Dr. K ...
    JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 96 (35), 97-101 2023

  • A pragmatic study of organizational behaviour in aerospace companies
    GA Sivasankar, T Thirunavukkarasu
    The Scientific Temper 14 (03), 993-996 2023

  • The AI in Financial Markets: Predictive Models and Risk Management Strategies
    DKP Dr.T.Thirunavukkarasu Dr.E Vijayakumar, S Sivagnana Bharathi, K.Shanthini
    International Conference on Evolutionary Artificial Intelligence (ICEAI 2023 2023

  • Green Banking Practices and Strategies: A Step Towards Sustainable FinTech
    DSZHA Dr. T. Thirunavukkarasu, Vandita Hajra, Debasis Mohapatro, Ahmad Nur ...
    European Chemical Bulletin 12 (4), 18767-18783 2023

  • Prioritization of technology initiatives to achieve Digital transformation maturity
    K Prabhakaran, T Thirunavukkarasu, SK Krishnan
    European Chemical Bulletin 12 (8), 5752-5762 2023

  • Integration of Computational Intelligence and Artificial Intelligence in Human Resource Analytics
    SGA Dr.A.Celina, Dr. G. Kumar, Dr. T. Thirunavukkarasu, Suchitra ...
    IN Patent 68 2022

  • Impact of Selected Macroeconomic Variables on NSE India

    Empirical Economics Letters 20 (2), 19-30 2022

  • A STUDY OF THE RELATIONSHIP AMONG SUPPLY CHAIN PERFORMANCE MANAGEMENT FACTORS AND ORGANIZATIONAL PERFORMANCE OF MANUFACTURING INDUSTRIES
    HR Vijaya Rao, M.S. , Thirunavukkarasu, T. , Lal, S.K. , ... Patil, S.S. , Aher
    Journal of Pharmaceutical Negative Resultsthis link is disabled, 13 (2 2022

  • Entrepreneurship Amidst Pandemic Covid19
    A Verma, S Kumar
    Book Rivers 2021

  • Effect Of Stress And Burnout On Job Satisfaction Among College Faculty Members
    DTTDM Suryakumar
    Turkish Online Journal of Qualitative Inquiry (TOJQI) 12 (3), 1033-1041 2021

  • A review of the Entrepreneurs Dares in the Midst of the COVID -19 crisis
    MSSBMTT Dr.N.Ravikumar
    Entrepreneurship Amidst Pandemic COVID – 19 1, 344-359 2020

  • Consumer’s Insight and Buying Model Headed for Energy Drinks
    N RaviKumar, T Thirunavukkarasu, A Basker
    Wesleyan Journal of Research, 13 (31) 2020

  • Awareness and Utility level of MSME Financial Schemes
    TTDM Suryakumar
    International Journal of Management and Social Sciences, 59-64 2019

MOST CITED SCHOLAR PUBLICATIONS

  • Entrepreneurship Amidst Pandemic Covid19
    A Verma, S Kumar
    Book Rivers 2021
    Citations: 7

  • Factors Contributing to MSME Entrepreneurs Level of Satisfaction on Banking Services
    TT J.Mohammad nabi Dr.M.Suryakumar
    International journal of management and business research 9 (1), 115-119 2019
    Citations: 7

  • A CAMEL Model Analysis of Selected Public and Private Sector Banks
    T Thirunavukkarasu, E Parthiban
    International Journal of Management an d Social Sciences (IJMSS 2015
    Citations: 5

  • A comparative analysis of selected public and private sector banks
    J Thirunavukkarasu, D Nachimuthu
    International Journal in Management and Social Science 3, 296-307 2015
    Citations: 2

  • The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on Prophet ARIMA-LSTM Model
    VR Turlapati, T Thirunavukkarasu, G Aiswarya, KK Thoti, KR Swaroop, ...
    2024 International Conference on Integrated Intelligence and Communication 2025
    Citations: 1

  • Perception of micro small and medium enterprise entrepreneurs on banking services
    M Suryakumar, T Thirunavukkarasu
    Journal of Management Research and Analysis 2018
    Citations: 1